Mass communication in the passage was directly likened to having a physical interaction with a person. This makes Option A contradictory with the passage, hence the answer. 

Read the passage about traditional one-way mass communication and answer the question that follows.Mass communication occurs when information is disseminated to a relatively large number of people in different places. It should not be seen as the same thing as talking face to face with someone else. With this one-way form of mass communication, the sender does not receive an immediate answer, smile, laugh or look of surprise from the audience. The people who receive the message are as far away from the source of the message as you are from the announcers on the radio or from the newscasters on television, or from the writer of a column in the local newspaper.There are three identifiable means of mass communication. There is one done through the printed words, books, magazines and newspapers. The other is primarily radio, but also records and tape recordings. Also, it can be done through a combination of sound and pictures as in television, films and the more recently popular video tape.Together, they are referred to as the mass media.All media can be used to inform and entertain. However, there are other roles played. It may be to educate as in school broadcasts. Again, the aim may be to persuade as when the media are used by advertisers or for political broadcasts. The media are often in a strong position to influence public opinion because they select the topics to be presented and can stress the importance of one issue over the other.The mass media have, in recent times, come under acerbic criticism. Many presenters have become not only conscientized but also immensely concerned about the possible effects that scenes of violence and bad behavior may have on their children. More worrisome are the potential dangers of political and commercial propaganda.<hr/>Which statement is not true according to the passage?

JAMB UTME

Mass communication does not personalize discourse

Mass media help determine what the public gets to know

Mass communication reaches people in different places

Earlier discussion