2016
(a) State five functions of a marketing manager.(b) Explain five ways a marketer will assist his/her company to deliver high quality goods and services to the customer.
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2016 WAEC SSCE Marketing Past Questions
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2016
(a) What is sales promotion?(b) State four objectives of advertising.(c) State five advantages of personal selling.
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2016
(a) Explain "quality" in marketing.(b) Explain the following terms: (i) Intensive distribution: (ii) Selective distribution; (iii) Exclusive distribution.(c) State six causes of customer dissatisfaction in a product.
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2016
(a) List two pricing strategies in marketing.(b) State four attributes of a product brand.(c) Explain five importance of price to a producer.
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2016
(a) What is a product?(b) Distinguish between product and production concepts.(c) State seven reasons why new products may fail in the market?
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2016
(a) What is pricing?(b) Explain marketing concept(c) List and explain the four elements of marketing mix.
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