(a) State five functions of a retailer to consumers.(b) State five functions of a wholesaler to producers.

Explain the following stages in consumer buying decision process:(a) Problem recognition; 
(b) Information search: 
(c) Evaluation of alternative: 
(d) Purchase decision; 
(e) Post-purchase behaviour.

Explain the following marketing environmental factors.(a) Political; 
(b) Cultural; 
(c) Technological; 
(d) Economic; 
(e) Social

(a) What is electronic marketing?(b) State three uses of electronic marketing.(c) Recently. you discovered that there are great opportunities in international marketing of cassava chips. List and explain five methods of engaging in international marketing of the product.

A company that manufactures fruit juice has decided to advertise the product on television.(a) Outline four reasons for the advertisement. 
(b) State three advantages and disadvantages each for choosing television as a medium of advertising the product

(a) What is a market in marketing?(b) State four functions of marketing.(c) Explain the following: 
(i) government market; 
(ii) reseller market; 
(iii) industrial market,

2017 WAEC SSCE Marketing Past Questions

(a) State five functions of a retailer to consumers.(b) State five functions of a wholesaler to producers.

Explain the following stages in consumer buying decision process:(a) Problem recognition; (b) Information search: (c) Evaluation of alternative: (d) Purchase decision; (e) Post-purchase behaviour.

Explain the following marketing environmental factors.(a) Political; (b) Cultural; (c) Technological; (d) Economic; (e) Social

(a) What is electronic marketing?(b) State three uses of electronic marketing.(c) Recently. you discovered that there are great opportunities in international marketing of cassava chips. List and explain five methods of…

A company that manufactures fruit juice has decided to advertise the product on television.(a) Outline four reasons for the advertisement. (b) State three advantages and disadvantages each for choosing television as a me…

(a) What is a market in marketing?(b) State four functions of marketing.(c) Explain the following: (i) government market; (ii) reseller market; (iii) industrial market,