2020
a. Outline four differences between organizational buying behaviour and consumer buying behaviourb. List and explain three influencing factors in organizational buying behaviour.
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2020 WAEC SSCE Marketing Past Questions
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2020
In the actual exam, a diagram will be provided that shows an advertisement for V-beauty Soap. This advert may feature the product image, brand and company name, essential details like bar code, expiration and manufacturi…
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2020
Audu Ltd., a trading company, has just set up a committee to conduct a marketing research for the company.a. State five reasons that would have necessitated the conduct of the research b. State five steps the committee w…
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2020
Joan Ltd., a producer of cosmetic products, has decided to engage in international marketing of its productsa) State five factors that may have influenced Joan Ltd's decision to go internationalb) State five rules and re…
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2020
a. Distinguish between; (l) primary product and secondary product (ii) market facilitator and market unionb. List four market facilitators and state one function of each in aiding the activities of marketers
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2020
Oliver Ltd., a producer of fruit juice sells its products to stores across the countrya) List six advertising media the company could use to create awareness about its productsb) State three benefits the Company would de…
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